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Office Administrator

PROPERTY MYTHS

SPRING IS WELL AND TRULY HERE


The spring season is often called the busy time of the year when many come out of hibernation and enjoy the warmer weather. This is also historically true, with the property market heating up during this time.


If you are thinking about preparing your property for sale, take the time to read these three property myths to make sure you are in the know.


Myth 1 – Set a high asking price so you can negotiate down with the buyer. This practice is flawed as you risk losing genuine buyers who know the market from day one. You need to be clever in setting a realistic price, considering other similar properties on the market.


Myth 2 – Advertising your property online is all you must do to sell the property. Not true. It is important to have a diversified marketing campaign to reach as many potential buyers as possible. The more interest you attract, the more competition there will be for your property and the higher the price you are likely to achieve. You must consider incorporating 'for sale’ signs that stand out, marketing brochures, letterbox drops, property staging, professional photography, video tours, social media posts and classified advertising in national publications.


Myth 3 – Go with the cheapest agent. It was once shared by a knowledgeable investor that people only reduce their fees because they do not believe in their service. True or not, we know that everyone wants a good deal. However, when choosing an agent, take the time to look at their past sales history, performance data, market knowledge, ability to negotiate, and level of experience. Paying a little extra can add thousands to a sale price.


If you are thinking about buying or selling, we are here to guide you.

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